soap, water, bubbles, rinse! get rid of germs--but softly, please! Time and time again, we are faced with having to choose between chic, indulgent soaps or ones with clean ingredients. no more of that because we just launched our first line of soaps!

our soaps are made with pure castile oil mixed with fragrance which, I know you know, but let me remind you, are free of phthalates, parabens and synthetic dyes. we also offer the soap in our two amazing essential oils: Limoni di Capri and Fresh Eucalyptus (launched on cyber monday 2021 - you didn't know? sign up for our newsletter!). for those of you sensitive to scents, we offer fragrance-free as well! 

how did soaps come about?

I am a long-time germaphobe. in the last year, however, it seemed like I was no longer alone. more and more people were washing their hands and stocking up on soap. a lightbulb went off and I thought: how nice would it be to have a beautiful, custom, clean, sustainable soap option? I wanted to emulate the same chic look of our candles and allow for the personalization. I also wanted something that could be refilled, instead of being tossed in the trash after every use. once we settled on a prototype, ingredients and packaging, we invited some of our local VIPs to come in and sample our soaps. they provided the best feedback to help us improve on the soaps even more. each TAJA team member was also recruited to test different versions and consistencies of the soap, helping us create the perfect new product for the holiday season!

Here’s what some of our TAJA team members had to say about the soaps...
Frances: I love working with my hands and creating things, so I’m most excited about learning to create a new product and making something that people will love.
Kourtney: so excited because not only do these smell great but they’re as clean as they make our hands!
Ale: I’m so excited because I’ll finally be able to put my favorite fragrances on my hands… can’t wait to match my bathroom and kitchen candles with my soaps!
Maria Elisa: two of my favorite things are getting gifts for people I love and organizing my space. when I’m not working, I’m brainstorming on which fragrance, color and design to gift my friends and family! and once I’m done with that, you’ll find me re-organizing my bathroom drawers and refilling all my soaps (hand soap, face and body wash) – who needs a label maker when you have TAJA?!

what do you want to read next? let us know in the comments!
XO
Annabelle

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2 comments

  • Melissa GarciaDec 02, 2021

    OMG love that these are natural!!! So excited!!!

  • Anastasia MDec 02, 2021

    Such a good idea! Ordered mine and can’t wait to get it! Xo

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